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How To

When you enroll in our HOW TO Premium Points Program, each gallon of Hershey's Bulk Ice Cream that you purchase will earn you points towards equipment, supplies, and merchandising materials.

The Premium Ice Cream Profit Program

Hershey's HOW TO Program (Hershey's Optimum Way To Operate Program) will help you in literally every aspect of planning, starting, owning, operating, and marketing an ice cream business. We will provide quality equipment, highly trained and motivated sales support staff, a modern fleet of delivery vehicles, and extensive advertising support.

Make The HOW TO Program Work For You

As one of our valued customers, we have designed our HOW TO Program to help you address issues such as:

  • HOW TO sell more ice cream
  • HOW TO increase ice cream profitability
  • HOW TO attract new customers
  • HOW TO build repeat customers
  • HOW TO increase customer satisfaction
  • HOW TO up-sell customers to more profitable ice cream treats
  • HOW TO take business from your competition
  • HOW TO operate your business more cost-effectively, improving your bottom line
  • HOW TO train your employees to scoop, serve, and sell properly
  • HOW TO make your business life easier and more rewarding

Ways We Can Help You Grow

The HOW TO Manual

  • Contains valuable resources, information, promotional ideas, business forms, and checklists all designed to make your operation simpler and more successful.
How To Manual
Training DVDs

Training and DVD's

  • Hershey’s training and DVD's make it simple for you to train yourself and your employees

Menu System

  • Your menu is more than just a list of items you sell. An effective menu is designed to optimize profits by using an appealing blend of graphics, type style, theme elements and color schemes. Menus not only provide detailed descriptions to aid customers in making their selection, but today’s menu engineering should also direct the customer to the items the proprietor desires to sell the most.

Paper Products

  • Hershey’s Branded Paper Products help you control portions and are available for all your needs:
    • Plastic cups-16 and 24 oz sizes
    • Dishes-5 and 10 oz dishes
    • Pints and Quarts

Hershey’s Ice Cream has long been regarded as one of the most innovative ice cream companies in the world. We bring you a quality controlled product and a century of industry leadership, marketing savvy, and satisfied customers. No other company can offer you The Complete Ice Cream Program!

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FOR MORE INFORMATION - CALL 1-800-221-5381


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PRODUCTS OF HERSHEY CREAMERY CO. - NOT AFFILIATED WITH HERSHEY'S CHOCOLATE